Meet the Target Coding Team
The Target Coding leadership team is a dynamic blend of seasoned professionals dedicated to navigating the complexities of billing, coding, compliance, and audit prevention with unparalleled expertise and a genuine commitment to our customers’ success. We bring a wealth of knowledge to the table, ensuring that every solution we provide is tailored to meet the unique needs of your practice, fostering a partnership built on trust, innovation, and exceptional service.
President
Dr. Marty Kotlar
Dr. Marty Kotlar is the President of Target Coding. Dr. Kotlar owned and operated a successful chiropractic practice for 12 years and multi-specialty practice for 4 years. He began his consulting career with a special emphasis on CPT coding, billing, reimbursement, documentation and compliance for chiropractic and multi-specialty facilities.
Over the last 10 years Dr. Kotlar has provided valuable nationwide educational seminars and consulting to over 3,500 healthcare providers and their staff members. Dr. Kotlar is Certified in CPT Coding, a Certified Professional Compliance Officer and a member of the American Chiropractic Association and American Academy of Professional Coders.
Dr. Kotlar has written 8 books on chiropractic coding, compliance and documentation. He is a contributing author to Chiropractic Economics, Dynamic Chiropractic and The Coders Edge. He is a featured guest speaker for Foot Levelers Seminars, Parker Seminars, the Coding Institute and at many state association conventions nationwide. Dr. Kotlar has taught coding and documentation courses at Parker College of Chiropractic, Northwestern Chiropractic College and New York Chiropractic College.
Executive Director
Natasha Wirz
As the Executive Director of Target Coding, Natasha Wirz plays a pivotal role in driving strategic initiatives that enhance service delivery and client satisfaction. Her leadership has been instrumental in expanding the company’s educational offerings and fostering a culture of continuous improvement.
Our Comprehensive Services
Explore our tailored solutions designed to enhance the efficiency and profitability of your chiropractic practice.
Billing and Coding Optimization
Streamline your billing processes with our expert coding solutions, ensuring accuracy and compliance.
Practice Management Consulting
Receive personalized advice to improve your practice operations and patient satisfaction.
Compliance and Audit Prevention
Protect your practice with our proactive compliance strategies and audit prevention services.
Educational Seminars and Workshops
Enhance your knowledge with our engaging seminars on the latest industry trends and practices.
“It was getting harder & harder to get paid properly from insurance companies until I became a Target Coding client. They helped me get paid for services that I was already rendering and didn’t know were reimbursable. They really want to make sure you’re coding compliantly and then they show you how to improve reimbursement.”
Dr. JG
“The extensive analysis and suggested recommendations of my CPT codes, ICD-9 codes and Fee Schedule is absolutely the best way to predict insurance company reimbursement. I use it as a ‘cheat sheet’ before I walk into the New Patient consultation room. It ends up helping the patient more than me.”
Dr. RJT
“My name is Lisa and I’ve been working for Dr. A for about eight months. I just wanted to send my thanks and appreciation to Dr. Kotlar who has been extremely invaluable to me in my position as the insurance billing manager in our practice. We have a large practice and have had many changes and challenges over a short period of time. Though experienced in medical billing, the scope of chiropractic was a pretty new world for me. I can honestly say Dr. Kotlar’s system of rapid support, feedback and encouragement has made a world of difference for my co-workers and me, which ultimately has changed the practice in a positive way. Your service offers a complete “hands on” approach and I’ve never experienced such a support system in such an exciting and rewarding field.”
– Lisa, CA
“Straightforward, honest, accessible and eager to answer questions. Dr. Kotlar gave us practical ideas that we can utilize to improve our billing practices. His suggestions about coding helped us realize that we were not charging enough for all the services that our patients receive. We now realize the importance of proper documentation, but more than that, how many services that were actually being given away. We have realized that by coding correctly, it affects not only our practice, but the profession as well.”
– Dr. CBR
“If you accept insurance assignment, then you need a coach to help you navigate through the endless maze of insurance CPT and ICD-9 coding…TARGET CODING is that coach! They’ll help you understand the often-changing insurance rules and regulations from Medicare, HMO’s, Personal Injury and Regular Insurance Carriers. They’ll educate you on the issues you need to know in order to document your services and get reimbursed for your hard work. They will do this while keeping you compliant, appropriate and fair. They’re a ‘Coding Coach’ that focuses on doing things the right way. Anyone can bill and code just to make more money…not Target Coding…they teach coding with integrity. Being a Masters Circle client keeps me on top of my ‘mental game,’ being a Target Coding client keeps me on top of the ‘reimbursement’ game. The program is great!”
– Dr. DT
“It’s good to learn that we can be reimbursed for services rendered for years we had no knowledge of these codes. Target Coding’s program is comprehensive and ethical. Thank You.”
– Dr. LD
“We used Target Coding’s letter on how to get paid for more than 30 visits from United Healthcare and it worked!!”
– Dr. JP
“Straightforward, honest, accessible and eager to answer questions. Dr. Kotlar gave us practical ideas that we can utilize to improve our billing practices. His suggestions about coding helped us realize that we were not charging enough for all the services that our patients receive. We now realize the importance of proper documentation, but more than that, how many services that were actually being given away. We have realized that by coding correctly, it affects not only our practice, but the profession as well.”
– Dr. CBR
“Excellent job! Very informative – what I like best is you teach black & white (no grey areas). If something is questionable, you don’t teach it. You want to make sure we do it correct, not for the money. Thank You.”
– Dr. BW
“It was a great experience and we learned so much. We are so excited to implement all of this and start making the money we deserve.”
– Dr. CJ
“The extensive analysis and suggested recommendations of my CPT codes, ICD-10 codes and Fee Schedule is absolutely the best way to predict insurance company reimbursement. I use it as a ‘cheat sheet’ before I walk into the New Patient consultation room. It ends up helping the patient more than me.”
– Dr. RJT
